By Lucie JU
Fashion is one of the most unsustainable industries in the world. Not only does it negatively affect the environment, it is also widely detrimental to humanity.
With a view to raising awareness & shining a light on the reality of the fashion industry, we created our first SAJU initiative: apricity. Apricity originated by upcycling unwanted & leftover materials in unique zero waste fashion items.
#fashionindustry
#peopleandplanet
#upcycling
#fashionrevolution
Rosita’s sewing machine used for apricity
Laura enjoying the apricity
Our aim through this initiative is not to offer a product but a message. We are not looking to encourage consumption but rather a new kind of lifestyle.
We stand with Fashion Revolution and encourage society to take a closer look at what is happening behind the scenes.
Ask yourself “who made my clothes?”
You can follow this SAJU initiative at