By Lucie JU 


Fashion is one of the most unsustainable industries in the world. Not only does it negatively affect the environment, it is also widely detrimental to humanity.


With a view to raising awareness & shining a light on the reality of the fashion industry, we created our first SAJU initiative: apricity. Apricity originated by upcycling unwanted & leftover materials in unique zero waste fashion items.





Apricity SAJU initiative

Rosita’s sewing machine used for apricity

Apricity feeling

Laura enjoying the apricity

Our aim through this initiative is not to offer a product but a message. We are not looking to encourage consumption but rather a new kind of lifestyle.


We stand with Fashion Revolution and encourage society to take a closer look at what is happening behind the scenes.


Ask yourself “who made my clothes?”

You can follow this SAJU initiative at


Read more about the Fashion Revolution movement at



Read about SAJU’s positive impact